- Join everything! You might not be able to actively participate in everything, (unless of course you have eight arms and four computers.) but figure out which sites work best for you as a fashion blogger and take it from there. Each can be utilized for different things.
- Twitter and facebook are the most basic sites that everyone should use.
- There's also chictopia, polyvore, pinterest, tumblr, lookbook, stylesays, youtube, and many more. Personally, I had a tumblr way before I started my fashion blog. I had already built a small following there, so it was easy to use that network for Fashionably Geeked.
- This is a very large portion of getting visibility to your blog. One of the biggest networking communities on the internet is Independent Fashion Bloggers. It's incredibly easy for you to discover bloggers and for others to discover you.
- Interviewing and guest posts: A great way to both gain exposure and find fellow blogger friends. Most fashion bloggers love to be interviewed.
- Comment: Comment on others' blogs and maybe put your link as your signature. Be careful with this, however, some bloggers absolutely hate that. Be courteous and sincere. One of my current blogger friends (Kat Mellon) commented on probably five of my outfit posts in one shot. She was so sincere and I could tell she was really looking at my blog, not just looking for a new follower, so of course I was inclined to follow her!
Examine Your Statistics
When I first started blogging, I checked my stats multiple times a day, wondering how many views I was getting, what countries my viewers lived in, what their social security addresses were (just kidding on the last!). Although I am less obsessed with my stats, I still check them all the time to see what my popular posts are. My all-time most popular post is a Harry Potter giveaway I did. Three of my top five are "how-to's." My most common referring sites are (in order) google, facebook, heartifb, twitter, and tumblr.
What you can gather from this is that the most common reason people read and subscribe is when you offer them something. Not just giveways (although that is certainly a big way!) but also when you teach them to do things (how-to's), when your outfits inspire them, or when they're just being curious (my "what's in my bag" post is pretty popular!).
SEO: Search Engine Optimization
I'll admit, I am not an SEO master. What I do know is that when I submitted my blog link to google, my traffic suddenly went way up. Google searches more frequently brought people to my blog. You can submit your link to google, bing, and to yahoo, so that when people search for phrases, your blog shows up.
The most important thing about blogging is your passion for it. Although it is wonderful to have others show their appreciation for your content by following you, that shouldn't be the main reason you are blogging. Don't do it for popularity, freebies, or viewers, do it for you!
You can find me on: